About rooted
A collective of creators, strategists, and visionaries—rooted in purpose, we bring ideas to life through immersive brand experiences and designs without limits.
At Rooted Design Collective, we bring boundless creativity and innovation to every project, delivering strategic designs and immersive experiences that move brands forward.
Our metamorphic approach helps you engage with your audience in new, meaningful ways—whether through impactful event production, tailored brand experiences, or creative strategies that drive results. We blend visionary thinking with practical solutions to turn your brand’s potential into real-world impact, helping you navigate the future with confidence.
01
transformative brand experiences
Catalysts for connection
We don’t just create events—we craft catalysts for lasting impact. From high-touch consumer journeys to immersive brand activations, we engineer experiences that cut through the noise, ignite engagement, and foster deep emotional connections. With a focus on innovation, we go beyond the ordinary to leave a lasting imprint on your audience, ensuring that every moment has purpose and power.
02
Entertainment & Production
Where creativity meets technology
At the intersection of bold design and cutting-edge tech, we elevate every experience. We fuse dynamic production with next-level AV solutions to create sensory-rich environments that engage on every level. Our approach ensures that each production is a fully immersive experience—where sight, sound, and technology merge to form a cohesive, unforgettable journey.
03
Creative Styling & Ambiance Alchemy
Design that transcends aesthetics
Design is more than just what’s seen—it’s the energy and emotion behind it. We blend lighting, texture, and immersive styling to transform spaces into environments that resonate on a deeper level. Every detail is intentional, creating an atmosphere that not only delights the senses but enhances connection and engagement, setting the stage for unforgettable moments.
04
Biophilic design
Design inspired by nature, built for connection
Nature isn’t just a reference—it’s integral to how we design. By incorporating organic elements, natural materials, and sensory-rich textures, we create spaces that breathe and flow. Our biophilic approach fosters a sense of well-being, grounding individuals and encouraging deeper connections in environments that are as dynamic as the people who inhabit them.
05
Project Management & Strategic Consulting
Alchemizing intricate details & bold ideas into tangible, transformative designs
We bring structure to creativity, ensuring that every project is executed flawlessly. From initial concept to final delivery, our strategic consulting and project management expertise guarantee seamless coordination, innovative problem-solving, and on-time, on-budget results. We ensure that your vision is not just realized—but optimized for maximum impact.
where artistry meets roi
At Rooted Design Collective, our design process is a meticulous journey infused with creativity, balance, and altruism. We believe in crafting spaces that transcend aesthetics, embodying a profound sense of purpose and harmony.
Here's a glimpse into our comprehensive design process:
Inspired Discovery
We dive deep into each client’s brand to uncover core values and aspirations, fueling a creative and strategic journey that aligns with their goals.
Transformative User Experience
We design spaces that go beyond aesthetics, creating meaningful environments where every element enhances the user experience.
Curated Style & Harmonious Reveal
We meticulously select finishes and decor, bringing personality and elegance to each space, culminating in a design that is both beautiful and purposeful.
Purposeful Project Leadership
Our strategic management ensures seamless execution, guiding each project from start to finish with creativity, balance, and a focus on impact.
Featured In:
Sasha Perelman
Sasha is an innovative and award-winning experiential producer with over 20 years of experience, specializing in experiential and spatial design. She merges big ideas with precision, creating transformative brand experiences that leave lasting impressions. With expertise spanning automotive, CPG, and emerging tech, she has worked with top global brands to design immersive activations, high-impact spaces, and strategic brand moments that move people.
A visionary and a doer, Sasha’s work has been featured in Rolling Stone, Forbes, The Cut, and more. Outside of Rooted, she is a published writer, thought leader, and avid traveler, drawing inspiration from global cultures and experiences to shape her creative approach.